Dressing for Success

Choosing the Perfect Outfit for Your Photoshoot

In a photoshoot, what you wear can make all the difference. Whether it’s a professional headshot, a branding session, or a family portrait, the right outfit helps you look and feel your best while ensuring timeless, high-quality images. At Jack Williams Photography, I want to help you make the best choices for your shoot. Here are my top tips on dressing for success.

Dress for the Occasion

Your outfit should reflect the type of shoot you’re having:

• Professional Headshots – Opt for tailored clothing in solid colours. Classic tones like navy, grey, or white work well. Avoid loud patterns that can be distracting.
• Branding & Business Shoots – Dress in a way that represents your brand. If your business is corporate, a suit or structured outfit may be best. If you’re in a creative industry, opt for smart-casual with a stylish edge.
• Family & Portrait Sessions – Choose coordinating colours rather than matching outfits. Soft, neutral shades or earth tones work beautifully for natural and cohesive images.

Colours That Work Best on Camera

Certain colours photograph better than others, enhancing your complexion and creating a polished look:

• Earthy & Neutral Tones – Beige, ivory, soft grey, and pastels create a natural, elegant aesthetic.
• Rich, Deep Colours – Navy, emerald green, and burgundy add warmth and sophistication.
• Avoid Neon & Bright Whites – Harsh colours can reflect too much light, causing unflattering highlights.

Choose Coordinating Colours Using the Colour Wheel

When selecting outfits for a group shoot, consider complementary colours. The colour wheel is a great tool to ensure balance:

• Complementary Colours: These are opposite each other on the colour wheel, such as blue and orange or red and green. They create a striking contrast while still looking harmonious.

• Analogous Colours: These sit next to each other on the colour wheel, like blue, teal, and green, creating a soft, blended look.
• Monochromatic Tones: Using different shades of the same colour, such as light blue and navy, creates a sophisticated and cohesive style.

Patterns & Textures: Keep It Simple

• Subtle Textures & Solids: Clothing with light textures (linen, knit, denim) adds depth without overwhelming the image.
• Avoid Busy Patterns: Stripes, polka dots, and bold prints can be distracting and may not photograph well.
• Layering Works Well: A structured jacket, scarf, or light cardigan can add dimension and variety to your shots.

Grooming & Styling Tips

• Hair & Makeup: A natural, polished look works best. If wearing makeup, opt for a matte finish to reduce shine under studio lights.
• Iron or Steam Clothes: Wrinkles show up more in photos, so ensure your outfit is freshly pressed.
• Accessories Matter: Keep jewellery minimal and elegant to avoid distractions.
• Comfort is Key: Choose clothes that allow you to move freely and feel at ease. When you’re comfortable, your confidence shines through.

Extra Considerations for a Flawless Shoot

• Shoes Matter Too: Even if they won’t always be in the frame, polished, clean shoes complete your look.
• Think About the Setting: Consider whether your outfit suits the location. A formal outfit may look out of place in a relaxed outdoor setting.
• Bring an Extra Option: Having a backup outfit allows for variety and flexibility during the shoot.

Final Thoughts

Dressing for a photoshoot doesn’t have to be complicated. By keeping your choices simple, coordinated, and comfortable, you’ll ensure a timeless and flattering look. At Jack Williams Photography, I focus on capturing authentic moments, and feeling great in what you wear will only enhance that experience.

If you’re unsure about what to wear, I’m happy to offer guidance tailored to your specific shoot. Get in touch today to book your session and let’s create images you’ll love for years to come!